Various brands have kicked off the spring season with different beauty launches. Though the weather is unpredictable, the hotness of these launches is not. From beauty launches that range from new scents to new colors, there is something exciting for everybody to try.
Soap & Glory Cherry Wild Body Scrub
Soap & Glory is known for not only its solid formulas but also for its scents. It is now coming out with its third limited-edition scent: Cherry Wild. This aroma was initially inspired by Pantone’s color of the year in 2023, Viva Magenta. But in 2024, Pinterest declared that the cherry trend would be taking over the beauty product scene in 2025. This beauty launch is an $8 exfoliating scrub made of walnut shell and apricot seed, and the brand’s collection also features a body wash, lotion, and body butter.
Nails.INC It’s Topless
Gel nail polishes are currently trending, as they last longer than traditional polish. Nails.INC has launched Topless with a formula that combines a treatment, base coat, color, and top coat all into one bottle. It is dry to the touch 50 seconds after applying the second layer, and won’t budge for at least a week. Topless has 21 shades to choose from, and each bottle is available for $9.
The Function of Beauty Custom Body Wash
The Function of Beauty first introduced a custom body wash back in 2020. Now, the brand’s newest beauty launch is its $13 custom body wash in Target stores all over the country. Additional boosters can be purchased for $3 each.
Color Wow Texas Hold ‘Em Big Hold Hairspray
Color Wow is releasing its second hairspray this year, with a formula that guarantees volume even in extremely humid conditions. This beauty launch is a fast-drying mist that is less wet and deposits half as much alcohol as its competing hairsprays. It is available for $30.
MAC Cosmetics Strobe Beam Liquid Blush
MAC Cosmetics first launched its Strobe Cream in 2000 and broke the beauty world as the first highlighter of its kind. The brand has now released a $30 liquid blush that comes in 10 shades.
Clarins Water Lip Stain
Clarins first launched lip stains back in 2018, but they have since improved their formula. It is infused with aloe vera, hyaluronic acid, and organic raspberry water, which makes the lips twice as hydrated as before. It is also transfer proof and leaves lips extremely soft. This $32 lip stain also contains the brand’s anti-pollution complex to protect from environmental damage.
Josie Maran Whipped Argan Oil Body Butter
This beauty launch is a body butter made of shea butter in addition to argan and avocado oils. Josie Maran introduced this fan-favorite in sustainable packaging in 2024, and it is available for $36 in different scents and an unscented version. The newest scent is Golden Hour, which has notes of amber and white musk.
Pureology Strength Cure Dream Healer Serum
This is the brand’s first new beauty launch in nearly four years. The formula applies for application on wet or dry hair, strengthens weak bonds, and smooths cuticles. This $48 serum has repairing properties and lives up to the brand’s legacy.
Clinique Moisture Surge Active Glow Serum
This serum has a formula containing aloe vera water, hyaluronic acid, lactic acid, and Vitamin C. It is available for $49 and it exfoliates, brightens, and nurtures the skin. It is so trusted that one sells every five seconds globally.
Bvlgari Eau Parfumée Au Thé Vert
This scent first debuted in the 1990s, and it was so successful that it inspired a collection. It is now more concentrated and contains 89% or more of natural origin ingredients, including a natural green tea extract that was initially not available when the scent was first created. It is available for $164.
