If you’re hiding Easter chocolate eggs this year for the kiddies to find, make sure they find them. They’re getting expensive.
New reports have surfaced that some of Easter’s favorite candies are not only getting smaller but also pricey. In a year that has seen consumers panic about eggs, the thought of Easter chocolate eggs going up may become another groan in a year where the markets have been shaky. But there is relief for those looking to paint eggs for the Easter season, as egg prices dropped by nine percent according to the U.S. Department of Agriculture, falling to $3 per dozen.
Easter Chocolate Eggs: More For Less in 2025?
The Guardian reported Thursday that the Australian Consumer Watchdog CHOICE found some of Easter’s traditional favorites are smaller and more expensive. CHOICE Journalist Liam Kennedy reported a bag of 24 hollow Easter eggs from Cadbury weighed 408g and cost $12.50. This year, Kennedy reported, a 22-egg bag weighs 374g and costs $15.
She also discovered consumers are paying roughly 31 percent more per 100g of chocolate than in 2024. The report states that the price of Kit-Kat mini eggs has not changed, but the product did get smaller. “The company’s bags of KitKat-flavoured mini eggs have become even more mini, going from 110g to 90g since last February, while the price at supermarkets has stayed at $3.99,” it says.
Easter Chocolate Eggs: Will Price Even Matter?
Even if the prices for Easter chocolate eggs go up in 2025, other researchers, such as Retail Data Science company 8451, show a different consumer outlook. According to their report, 73 percent of shoppers plan to include chocolate candy in their Easter plans. Furthermore, other companies like Reese’s appear unscathed by Easter chocolate egg price jumps. According to Food & Wine, data provided by Instacart shows Reese’s Peanut Butter Eggs are the top Easter candy. Their report also indicates Cadbury, even with price concerns, remains popular.
Closing Thoughts: Price Won’t Make A Difference
As a proud Chocoholic, I, like so many consumers, will probably dismiss the reports and buy my Easter chocolate eggs like I always do. While I do feel some will notice the difference in price, the bag’s weight and the eggs’ size will bear no merit on a smiling kid’s face as they run around the front yard with plastic baskets that won’t last the day. Most of this is springboarding off the “Egg Scare of 2025”.
