The deodorant revival is here with the welcomed comeback of the Degree Cool Rush formula. Consumer demand and continued social media requests prove the power of dedicated customers to get what they want. May brings warm weather and summer skin-baring activities, a perfect time for the return of this beloved Degree deodorant. Now, consumers can feel confident and smell their best during the hottest activities of the season.
The Deodorant Everyone Wants
Degree Original Cool Rush tweaked its formula last year for a longer-lasting fragrance. However, consumers immediately protested the change, turning to websites like Change.org and social media to express their discontent.
After a wealth of comments and reviews, Degree decided to give the people what they wanted. Chris Symmes, the company’s Head of Marketing, said, “This isn’t just a relaunch; it’s a redemption.”
Power of the People
Often, people turn to online resources to connect with brands and state their opinions. Companies carefully monitor these updates to ensure their brands resonate with consumers. In this instance, Degree was listening and made the change.
Symmes continued, “Our shoppers held us accountable, and we listened. Cool Rush isn’t just the top-selling scent in the deodorant category, it is a part of people’s everyday routines and memories. This return reflects our commitment to building a brand that truly listens and responds to its community.”
Igniting a Movement
California-based DJ Benjamin “As Is” Ross was at the forefront of the Degree Original Cool Rush deodorant protest. His online commentary helped ignite the movement as one of the loudest and earliest critics of the change.
On May 3, Degree hosted the first Cool Rush Comeback parade in Ross’s hometown of San Jose, CA. Additionally, Degree is teaming up with loyalists, creators, and athletes to drop exclusive content under #CoolRushIsSoBack.
The Wrap-Up
Degree Original Cool Rush 48H Antiperspirant returns with the crisp, fresh scent fans crave. The product is still accessible at many major retailers and sells for less than $4. This popular deodorant will do its job with summer heat around the corner. The relaunch of this deodorant also evidences the power consumers have to facilitate change, and how essential it is for companies to listen to what the people want. Consumer can feel proud about projecting their voices and having them heard.
