In today’s ever-evolving beverage landscape, flavor alone doesn’t cut it anymore. Consumers crave drinks that will align with their lifestyle and health goals. From gut-friendly sodas to celeb-backed hydration lines, 2025 is seeing a huge wave of innovative beverage launches that are shaking up shelves and social media feeds alike. We’ve rounded up 10 beverage launches that are not just trending anymore, they’re taking over. Here’s what’s fueling their rise and where you can grab yourself a can!
10 Beverage Launches Making Waves Nationwide
Prime Hydration by Logan Paul and KSI
Thanks to Logan Paul and KSI’s huge YouTube and TikTok following, Prime Hydration exploded rather quickly! This beverage launch was originally aimed at gamers and fitness fans, but you can now find the popular beverage in huge retailers like Walmart and Target! With its bold branding, sweet flavor profiles, and electrolyte-packed, low-sugar formulas, it easily appeals to younger consumers. It’s viral marketing, celebrity power, and sports partnerships like UFC and WWE, don’t hurt either!
Poppi
Starting as a huge hit among wellness-conscious Gen Z and Millennials, Poppi is a prebiotic soda that combines gut health with some fun, nostalgic flavors such as Strawberry Lemon and Cherry Limeade. Getting much of its early buzz off of TikTok, you can now find Poppi nationwide in retailers like Whole Foods, Target, Sprouts, Publix, and even on Amazon!
Bloom Pop
A functional sparkling beverage that is enriched with vitamins, antioxidants, and adaptogens to support immunity, energy, and stress relief, Bloom Pop is a beverage launch that has gained popularity as a health-boosting soda alternative. With flavors like Elderberry Boost and Grapefruit Glow, you can find this functional beverage launched at locations like Whole Foods and Fresh Market, and it is beginning to pop up in retailers like Target and other independent health food stores!
Death Wish Coffee
Marketed as the “world’s strongest coffee“, Death Wish Coffee is a high-caffeine cold brew made from USDA organic beans and has caffeine levels ranging from 300-400mg per can. With a strong appeal to hardcore coffee lovers, it has now grown beyond niche appeal and can be found nationwide in stores such as Walmart, CVS, 7-Eleven, and more!
Mas+ by Messi
Created by soccer legend Lionel Messi, Mas+ is a clean hydration drink that is formulated with natural electrolytes, coconut water, and vitamins in order to promote active recovery and wellness. With Messi’s authenticity and global appeal, this beverage was quick to rival any other wellness drink on the market right now. You can find Mas+ on the shelves in retailers like CVS and Vitamin Shoppes, as well as on Amazon, with the expectation of this beverage launch to be continued globally as we continue into 2025!
Olipop
Considered to be one of the very first sodas to bridge the gap between nostalgia and digestive health, Olipop is a beverage launch that was quick to become a mainstay for health-conscious individuals. With its ability to be a gut-healthy soda made with prebiotics, botanicals, and plant fiber, along with having classic soda flavors like Cola and Root Beer, it’s not surprising this beverage can easily be found on the shelves of big retail chains like Whole Foods, Target, and Kroger!
Ghia Le Spritz
Ghia Le Spritz is a non-alcoholic spritz made with botanical extracts and designed to mimic the taste of an aperitif without the booze! With Ghia’s aesthetic, redefined flavor profile, and the growing sober-curious movement, if you’re looking for a social beverage, without alcohol, that has fun flavors, this beverage launch is for you! You can find Ghia Le Spritz at stores like Target and Whole Foods locations!
Ziggi’s Dirty Sodas
Ziggi’s is a regional coffee chain that turned into a national player with its creation of the vital “dirty soda” drink trend! Dirty sodas, which blend creamers, fruit syrups, and more, are a big trend thanks to TikTok, with Ziggi leading the charge. You can easily get your hands on it at Ziggi’s coffee locations, which are rapidly expanding across the U.S., and in a bottle version already popping up in many grocery stores and convenience chains!
Perrier Energize
A sparking energy drink, Perrier Energize is infused with natural caffeine from yerba mate and green coffee extract. With zero sugar, this energy drink is a huge brand in the wellness-meets-caffeine market and a highly rated choice for health-conscious adults. Perrier’s global distribution gives it a major leg up in retail locations and can be found nationwide in Target, Walmart, CVS, and online!
Aura Bora
Aura Bora appeals to eco-conscious and adventurous consumers as its sparkling water is made with real herbs, fruits, and flowers! With its colorful cans and unique flavors like Strawberry Basil and Cactus Rose, it’s made its way from trendy cafes to big box stores, as it can be found anywhere from Whole Foods to Sprouts, as well as Amazon and Target!
Final Thoughts
The beverage industry is undergoing a flavorful revolution, and consumers are more than here for it! From functional fizz to caffeine with a clean label, these 10 breakout brands and these beverage launches prove that today’s drink trends are more than just a way to quench your thirst; instead, they are statements of identity, health, and even culture! Whether you’re hoping to get your hands on Messi’s wellness formula, Mas+, or Olipop’s gut-boosting bubbles, now is the perfect time to explore and try something new! So keep your eyes peeled at national retailers like Target, Whole Foods, and Walmart, because your next favorite beverage is probably already on the shelf!
