Beauty Products Unleashed: The Top Launches of May 2025

Close-up of a professional makeup brush set and cosmetics on a table for beauty use. Beauty Products.

May has brought us an exciting wave of beauty products to explore! From serums to lip balms, to dry shampoo and SPF, this month’s beauty lineup will help you address specific concerns such as redness and uneven skin tones, all while enhancing your already beautiful natural glow! As May is the season of renewal and transformation, let’s dive into some incredible beauty products launched this month that will have you discovering another sense of confidence!

Clarins Bright Plus Advanced Serum

This serum handles dark spots, dullness, and uneven skin tone. The combination of superfruit extracts rich in Vitamin C and niacinamide, such as Rose-myrtle and Acerola Cherry seed, helps brighten your skin tone! The serum is a multi-action serum that also hydrates, soothes, brightens, and evens your complexion!

e.l.f. Glow Reviser Melting Lip Balm

This new e.l.f. Melting lip balm contains a 10% butter blend, including shea, mango, and cocoa butter. It also contains hyaluronic acid, which keeps the lips soft and supple with a high-gloss shine. This affordable option comes in various delicious flavors, such as Vanilla Toffee and Wild Cherry!

Batiste Sweat Activated Dry Shampoo

Batiste’s new sweat-activated dry shampoo was made to refresh hair after a workout or when dealing with a lot of oil, odor, and natural sweat. Innovative technology releases bursts of freshness as you sweat and absorb the excess fats and grease at the roots, making this one of those new beauty products you don’t want to miss out on! Coming in various scents, such as green apple, pineapple, and pear, this lightweight formula is the ideal option for quick touchups between washes and post-workout!

Valentino Beauty’s Puffer Gloss

This Charli XCX-approved gloss has a volumizing formula in six expressive shades. It provides an intense shine and all-day comfort with a non-sticky texture. It’s formulated using hyaluronic acid, ceramides, and a Vitamin E derivative. Valentino’s Puffer complex technology was designed and used here to increase blood flow for fuller-looking lips! Charli XCX is not only the face of the brand but also helped launch the beauty campaign by wearing the Lip Plumper Gloss at both Coachella and the Met Gala this year.

Close-up of a woman applying balm from a glass jar, focusing on skincare aesthetics.
Image by Lina Kivaka | Courtesy of Pexels

Peter Thomas Roth Water Drench Ice Facial Cooling Mist

This facial mist from Peter Thomas Roth is a refreshing, lightweight, cooling mist that revives tired, puffy skin and decreases skin temperature! This facial spray is infused with Hyaluronic Acid, Ice Awake Activating Technology, Caffeine, and peppermint, along with Green, Red, and White Teas, to help calm the appearance of redness while hydrating and de-puffing the skin.

Eleven Australia Smooth Me Now flyaway Hair Balm

This vegan, stick-form, residue-free hair balm tames flyaways and frizz while hydrating and smoothing hair. It’s the perfect on-the-go option to manage frizz and keep your styles sleek. Its ingredients, like vitamin E and oils, keep hair hydrated, and it can be used on wet or dry hair!

Bubble Skincare Spring Collection

This just-launched collection includes the Power Wave Super Hydrating Moisturizer and an excellent collaboration with Olive and June for nail polish and a press-on nail set. The moisturizer balances dry skin using peptides and jojoba oil. Olive and June’s collaboration includes a range of non-toxic mini nail polishes and press-on nails made with recycled materials.

Charlotte Tilbury’s Big Lip Plumpgasm in Nudegasm Diamonds

This Charlotte Tilbury Big Lip Pump features Plumpgasm heat and ice technology for the plumping sensation alongside the hyaluronic acid for hydration and a smooth look! This gloss is a unique beauty product enhanced with a crystal glow and light-reflecting pigments for a diamond-like shine. The champagne-nude shade is a universal shade that can be worn in various ways or on multiple occasions!

Glow Recipe Watermelon Glow Dew Shield SPF 30

Inspired by Korean skincare, this SPF is a beauty product designed for daily use. Its focus is hydration, brightness, and protection without leaving a greasy residue behind. Using Glycerin, Watermelon Seed Oil, Vitamin E, and Niacinamide, the Glow Recipe Watermelon Glow Dew Shield SPF 30 addresses hyperpigmentation and provides long-lasting moisture and nourishment while protecting your skin from sun damage.

Jones Road Just Enough Tinted Moisturizer

Created by Bobby Brown, the Jones Road Just Enough Tinted Moisturizer provides users with a lightweight, hydrating finish. It utilizes glycerin, Vitamin E, and sodium hyaluronate to improve the skin’s hydration. It’s available in 16 shades with various undertones, provides a subtle tint, neutralizes redness, and is breathable, so you won’t feel weighed down when using this amazing new beauty product from Bobby Brown.

Final Thoughts

As someone who deals with flyaways and face redness, needs to have SPF on at all times, is always looking for new products to help moisturize my skin, already has way too many lip balms, and has a slight obsession with dry shampoo, I cannot wait to get my hands on these new beauty product. With the abundance of options available, finding that hidden gem that feels like it was made just for you is always exciting! Which one of these new beauty products can you not wait to add to your collection?

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