Yes, that’s right. You did read that correctly. It says, ” Progresso Pitmaster Deodorant.” In a move that defies logic, convention, and possibly the laws of soup physics, General Mills has launched a product that pairs smoky soup with smoky pits. Their new deodorant is here—and yes, it smells like BBQ. This limited-edition release is part of the brand’s new Pitmaster Pit Kit, which includes a can of Progresso Pitmaster BBQ-Style Grilled Chicken & Fire Roasted Corn Soup and a stick of deodorant designed to make your armpits smell like you’ve been manning a smoker since dawn.
It’s not a prank. It’s not a dare. It’s marketing gone gloriously rogue.
The Progresso Pitmaster Deodorant: Smell Like a Grill Legend
The Pitmaster Pit Kit was born from a simple insight: soup lovers wanted the flavor of a backyard BBQ without the hassle of charcoal, flames, or actual cooking. Progresso delivered that with its new soup line. But something was still missing—the unmistakable scent of smoky triumph.
Enter the Progresso Pitmaster Deodorant. Designed to evoke the essence of a summer cookout, the scent profile includes notes of charred meat, fire-roasted corn, and the subtle undertone of “I forgot to flip the ribs.” It’s the kind of aroma that says, “I grilled for twelve hours,” even if the only thing you touched was a microwave.
According to General Mills, the Pit Kit is “for those who want the credit of standing over an open flame without the hassle of the grill.” Translation: it’s for anyone who wants to smell like a pitmaster while eating soup in sweatpants.
What’s Inside the Pit Kit?
- Pitmaster BBQ-Style Soup: Packed with grilled chicken, fire-roasted corn, and bold smoky flavor. No grill required.
- Pitmaster Deodorant: A scent designed to mimic the smoky badge of honor earned by real pitmasters. Apply liberally to impress neighbors, confuse coworkers, and attract dogs.
- Limited Edition Packaging: Because if you’re going to commit to smelling like brisket, you deserve a box that looks like it came from a smokehouse.
Why This Exists (And Why It’s Brilliant)
The Pitmaster Deo isn’t just a novelty—it’s a masterclass in brand storytelling. It blurs the line between food and fragrance, between absurdity and genius. It’s the kind of product that makes you ask, “Why?” and then immediately follow up with, “Where can I buy it?”
It also taps into a deeper truth: people want experiences, not just products. And if that experience includes smelling like a cookout while eating soup, well, that’s just good marketing.
Final Thought
The Progresso Pitmaster Deodorant may be a limited edition, but its legacy will linger—like mesquite smoke in a flannel shirt. It’s a reminder that in the world of food branding, sometimes the best ideas come from asking, “What if we didn’t follow the rules?”
