J. Crew has brought back a coveted item of clothing. This item to treasure is the Rollneck sweater. The fan favorite has been celebrated with fanfare. It has even gained TikTok popularity. Advertising for the sweater focuses on a group of seven people. Molly Gordon, Rome Flynn, and Maggie Rogers are three people featured. Four others are Taylour Paige, Lukita Maxwell, Dominic Sessa, and Benito Maxwell. The advertising features thoughts about the Rollneck’s appeal. It also presents memories of the J. Crew brand’s ubiquitousness in people’s lives. Visually, the advertising shows a variety of style interpretations for the Rollneck. There are fashion inspiration possibilities for this classic clothing choice.
J. Crew and the Rollneck Sweater
The Rollneck first appeared at J. Crew in 1988. The Rollneck was introduced in the company’s catalog. This sweater has retained its appeal since its introduction. J. Crew states: “It’s timeless and goes with everything.” This year, the clothing company is offering multiple versions of this classic sweater. Additionally, the company emphasizes that “what makes this sweater special is the person wearing it.” The brand has created an advertising concept that celebrates individuality.
For people who want the original, J. Crew has the 1988 Rollneck. According to the clothing company, this sweater features a “casually curled neckline.” Unisex sizes are available for this version. There is also a new version of the Rollneck updated for 2025. This updated sweater is more relaxed in fit than the original. This version has ribbing at the cuffs and neckline. The 2025 version is available in women’s sizes. The Crewcuts Rollneck is a version of the 1988 original in children’s sizes. If you want to include your dog in the Rollneck fun, there is a version available for dogs. There is also a Rollneck charm to dress up your bag.
Enthusiasm for the Sweater
The Rollneck advertising highlights the versatility of the sweater. J. Crew states that this versatility is explored by a “very charming, very funny crew.” This charismatic group featured in Rollneck advertising includes Rome Flynn, Benito Maxwell, and Maggie Rogers. It also includes Lukita Maxwell, Taylour Paige, Molly Gordon, and Dominic Sessa. The members of this group wear the Rollneck in their own ways. They incorporate the classic sweater into their own personal style aesthetics.
In their own words, they express thoughts about the sweater. Rome Flynn is enthusiastic about this clothing item. Flynn states: “My favorite J. Crew piece in my closet: the Rollneck, obviously.” They also share general memories featuring the J. Crew brand. Lukita Maxwell reminisces about the presence of the brand’s catalog in her home. According to Maxwell, the catalog sat “next to the Delia’s and American Girl catalogs.” Memories, thoughts, and style inspiration are juxtaposed within the advertising for the sweater.
Harper’s Bazaar reflects: “The Rollneck sweater has been a hit since the ‘80s.” The long-appreciated sweater has many avid current admirers. Who What Wear reports that the sweater “is already going viral on TikTok.” According to Julia Collier, this sweater’s wide appeal comes from a combination of flexibility and timelessness. Collier is the chief marketing officer for J. Crew. Collier states: “The Rollneck is an icon of our brand.”
Overview of Availability and Appeal
The Rollneck has been available since 1988. This was the year when the Rollneck first appeared in a J. Crew catalog. Since 1988, the sweater has held a sustained popularity. The original, classic version is currently available for purchase. This version is available in sizes for children. Additionally, there is a slightly different, updated 2025 version of the sweater. Sweaters for dogs are available. Also, if your purse could use decoration, there is a Rollneck charm. This sweater has classic and versatile appeal. J. Crew highlights this appeal in advertising for the sweater.
